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IMGG. Where Fashion Meets Empowerment, A Journey with Jade Burrowes

In a world where stereotypes and societal pressures often limit the potential of women, especially women of colour, Jade Burrowes stands as a beacon of empowerment. Founder of IMGG., a vibrant and purpose-driven clothing brand based in the UK, Jade has made it her mission to inspire women to break barriers and achieve greatness on their own terms.


Established in 2017, IMGG. isn't just a clothing brand—it's a movement. Through her designs, Jade aims to uplift women of colour by adorning them with more than just fabric and thread. Each garment tells a story, bearing empowering slogans like "paid, pretty, problemless," designed to remind women of their worth, strength, and potential.

'No Chill' Campaign clothing line

Jade's journey to becoming a trailblazing entrepreneur began with a vision deeply rooted in her own experiences. Growing up, she often felt the weight of societal expectations and stereotypes trying to confine her. However, instead of succumbing to these pressures, Jade decided to redefine the narrative for herself, and others like her.


"I was tired of being overlooked and held back," Jade reflects. "I was tired of feeling like I am at war with society every day because of how I look." 


One of the battles Jade faced was the pressure to suppress her true feelings to avoid being labeled as the "angry Black woman" or "confrontational woman." She often found herself holding back what she really wanted to say, navigating a fine line to fit into society's narrow expectations.

Instead of being sad," Jade continues, "I wanted to fight for myself and for the collective like me." It was this frustration with the status quo that led her to launch IMGG.. Her brand became a platform to challenge stereotypes and celebrate the diverse beauty and strength of women of colour.


"IMGG. is more than just fashion; it's a statement," Jade explains. "It's about telling women that they are more than capable of achieving their dreams, regardless of what society, men, or anyone else says."


Central to IMGG.'s ethos is the celebration of women's multifaceted identities. Jade's designs reflect the diverse interests and passions of women, recognizing that they are not limited to any one box. Whether a woman is a CEO, an artist, a scientist, or a student, IMGG.'s clothing serves as a reminder to embrace all aspects of oneself unapologetically.


"I want women to go out and kick ass in whatever industry they are in and whatever interests they have," Jade emphasizes. "IMGG. is about breaking free from the shackles of expectations and embracing personal greatness."


Her message is clear:

"Don't fight to achieve personal success to rub it in the face of others; fight because you believe in yourself and fight for the little girl in you who was looking for you to become your own heroine."

"I want IMGG. to be more than a clothing brand; I want it to be a movement," Jade declares. "A movement where women can feel seen, heard, and valued."


Looking to the future, Jade envisions IMGG. expanding its reach even further. She plans to host empowerment events and workshops, creating spaces for women to connect, share their experiences, and support each other. Through these events, Jade hopes to amplify the voices of women of colour and create lasting change in the fashion industry and beyond.


As Jade Burrowes continues to pave the way for a new generation of empowered women of colour, her message remains clear: "Don't let anyone else define your worth or limit your potential. You are powerful, you are capable, and you are deserving of greatness."


In a society that often seeks to confine women within narrow boundaries, Jade and IMGG. stand as a reminder that true empowerment comes from within. With each garment sold and each woman inspired, Jade Burrowes' mission to empower women of colour resonates stronger, lighting the path for others to follow in her footsteps.

Join the movement and embrace your power with IMGG.. Visit to shop Jade's empowering collections and be a part of a community that celebrates the strength and resilience of women of colour.

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